Hey {{first_name}},
It’s 3:43 AM. I’m writing this email.
Usually, I don’t wake up at night, but yesterday some technical domain stuff turned me into Batman.
After dealing with that, I couldn’t sleep. So, I sat down to work on my content and made some crazy thumbnail like this 👇
You might be asking: “Why are we so creative at night?”
And our 3–4 AM ideas feel “crazy” and fresh because:
You’re less judgmental of your thoughts.
Your brain is in a more associative, less filtered state.
You’re finally free from daytime noise
All of this made us feel “superior” at night…
But here’s the truth: staying awake late is actually a bad habit. Because rich people? They don’t do that.
Want to know why, {{first_name}}?
Ashu “The Night Owler” Rex
Streak 16