Hey {{first_name|Bro}},
Yesterday morning, I was heading to the doctorās clinic to pick up some medicines for my family.
Itās about 7 km from my house, and the road passes through farmland and a small forest.
While driving, I suddenly stopped.Ā
About 10 meters ahead, I noticed something unusual moving behind the bushes. I looked closely and saw a black hand coming out from the bush!
My heart froze. I slammed the brakes and started reversing the bike slowly.
Then, out of nowhere, a cow and a sheep appeared along with a farmer.
It turns out, what I saw wasnāt a bear at all; it was just the black hair of the sheep mixed with the cowās body.
My mind had created the illusion of a bear.
I took a deep breath and laughed, but then I realised something powerful: The same thing happens with your customers.
When your offer or message isnāt clear enough, people get confused.
They start imagining the wrong things, hesitate to trust you, and walk away, just like I almost ran from that ābear.ā
So the lesson is simple: Clarity sells. Confusion kills.
Make your offer so clear that your customer never has to guess what youāre selling or why it matters.
And if you want to see how that jungle ride actually looked,
ā AshuRex
Streak 61Ā
P.S.
If you didnāt watch my recent video on how you can level up your life like a video game,
If you have any queries, feel free to ask by replying to this email. I will get back to you ASAP.